I've picked up the book "The 22 Immutable Laws of Marketing" by Jack Trout & Al Ries. I am a big fan of Jack Trout and his thought process when it comes to thinking about marketing in business. He challenges the "traditional" approaches that get taught in so many business schools today and instead tries to get the readers to think differently by just using common sense.
I thought it might be fun to recap each of the 22 Laws here on the blog as I read through them. So each time I complete a chapter I'll post a picture to recap one of the laws.
Today we start with the 1st Law - Law of Leadership
In case you can't read my crazy hand-writing:
Marketing Laws 101
Law of Leadership
It's better to be first than it is to be better.
Quote to Ponder
Marketing is a battle of perceptions, not products
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